100 Great PR Ideas: From Leading Companies Around the World by Jim Blythe PDF

By Jim Blythe

ISBN-10: 0462099490

ISBN-13: 9780462099491

Are you searching for a very good concept or a few proposal to make your PR and promotions greater and leading edge? This e-book comprises a hundred nice PR principles, extracted from the area s top companies.Ideas give you the gas for people and firms to create price and good fortune. certainly the ability of rules also can exceed the facility of cash. One easy notion should be the catalyst to maneuver markets, motivate colleagues and staff, and seize the hearts and imaginations of consumers. This publication should be that very catalyst. each one PR notion is succinctly defined and is via recommendation on the way it might be utilized to the reader s personal enterprise scenario. an easy yet in all likelihood strong ebook for somebody looking new notion and that killer software.

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Attracting a younger audience was essential to the plan. Ford identified a potential partner organization, a firm that was aiming at the same young, affluent, professional audience. It was a littleknown Canadian circus group called Cirque du Soleil (Circus of the Sun). Cirque du Soleil is a very unusual circus, using light and dance to enhance the performances, and they were looking to enter the American market but lacked the resources to do so. Ford set up a mini-tour of major American cities for part of the circus, as a taster for their main tour.

54 • 100 GREAT PR IDEAS 27 MOVE TO THE THIRD LEVEL OF SPONSORSHIP Sponsorship is a major plank in PR. Sponsoring events and organizations generates some good publicity, shows that the company cares, and often puts the company name in front of exactly the right publics. In most cases, companies satisfy themselves with handing over cash to worthy causes in exchange for a mention in the program or on the website. This might be termed first-level sponsorship: it is, in fact, little more than advertising by another name.

In fact, the greater the involvement of stakeholders, the greater their feelings of ownership and loyalty toward you and the project. Finding something that people can buy into is an important aspect of PR. If people can see that there is something in it for them— some gain they can obtain—this makes things a great deal easier. Getting a lot of stakeholders, all with different agendas, to pull in more or less the same direction is another challenge that PR people have to face on a regular basis.

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100 Great PR Ideas: From Leading Companies Around the World (100 Great Ideas) by Jim Blythe

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